Bucket Testing (also known as A/B Testing) is mostly used to study the impact of various product designs in website metrics, two simultaneous versions were run in a single or set of web pages to measure the difference in click rates, interface and traffic.
Bucket testing provided a great way to send a small amount of traffic (usually less than 5%) to a different user interface without negatively impacting the bottom line if our new design had unintended negative consequences.
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